Best AI Visibility Tracking Tools 2026: 5 Compared, 3 Tested

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The best AI visibility tracking (GEO) tools in 2026, compared on price, trial and engines: AIclicks, Hikoo, Qwairy, Morningscore and Profound. Public plans start at $59, €69 or $69 per month, and each of the five offers a free trial or a free plan. We tested three of them on our own site: AIclicks on November 8, 2026, then Hikoo and Morningscore on November 11, 2026. Between them, 104 AI answers, and our site was in none of them.

Watch the full test (8 min 23):

Qwairy and Profound are compared from their public pages, as viewed on October 12, 2026, so for those two this article does not judge the quality of the measurements. How we test explains the difference. Prices change: check with the vendor before subscribing.

For a definition of GEO and how it differs from SEO, see GEO: definition and differences from SEO.

What is an AI visibility tracking tool?

An AI visibility tracking tool, or GEO (Generative Engine Optimization) tool, sends standard questions to engines such as ChatGPT, Gemini or Perplexity, and then notes whether your brand is mentioned, cited or recommended in the response. It measures a brand’s presence in generated responses, not its position in a list of links.

A standard question is called a prompt. Each vendor counts its prompts, credits or keywords in its own way, and this is the first thing to compare, before looking at the price.

How much do AI visibility tracking tools cost?

Entry-level plans cost between $59 and €79 per month, and the most expensive public plans reach $499 at AIclicks and €499 at Hikoo. Here is what each pricing page displayed (AIclicks, Hikoo and Morningscore on November 11, 2026, the others on October 12, 2026).

Sources: pricing pages for AIclicks, Hikoo, Qwairy, Morningscore and Profound.

AIclicks: what did our test show?

AIclicks showed that our site appeared in 0 of 74 AI answers, and which pages those answers cited instead. We ran the Starter trial on November 8, 2026, on hayka-pacha.io. On Starter, AIclicks asks your prompts every day to three engines of your choice: we had ChatGPT, Gemini and Google AI Overviews. Perplexity and Claude need a bigger plan or an add-on.

• Visibility: 0.0%, with 0 mentions in 74 answers to 25 prompts. Among the five competitors we tracked, Profound was mentioned 57 times, Peec AI 49 and Otterly AI 34.
• Sources: 31 cited pages, none mentioning us. The most cited were Semrush’s “The 8 Best AI Visibility Tools” (17 citations), Zapier’s “The 9 best AI visibility tools in 2026” (10) and a YouTube video (7).
• Fanout queries: the searches the engines ran behind their answers used words like pricing, alternatives, vs competitors, worth it and review.
• Actions: 26 pages on 17 domains that get cited and don’t mention us, 6 of them on semrush.com.

Two traps. The screen at the end of onboarding shows sample data, with our site first at 87%: it’s labelled, but easy to misread. And setup guessed our business from the site: it decided we sell AI visibility audits, so the 25 suggested prompts and the first advice of Clicky, its assistant, targeted an agency. Once we described ourselves correctly, Clicky proposed five prompts tied to pages we actually have. The full test, step by step, is in our AIclicks review.

That test is why this comparison now has “best” in its title and the price table near the top: the pages AI engines cited were lists of exactly this kind.

Hikoo: what did our test show?

Hikoo found our site in 0 of 20 answers, and its Analyzer gave us a real page-by-page to-do list, with suggestions to double-check. We started the Growth trial (80 prompts, 3 engines, 7 days, no card) on November 11, 2026. Setup takes six steps: the tool reads your site, guesses what you do, then proposes competitors and prompts. It filed us under AI and automation services and picked Zapier, Make, n8n, Lindy AI and Gumloop as competitors. We kept its ten prompts, and typed the same ten into Morningscore.

• Visibility: 0 mentions and 0 citations in the first 20 answers (Perplexity 0/7, ChatGPT 0/7, Gemini 0/6). The dashboard says “You lead 6 brands” while all six are at 0%: a tie, not a lead.
• Analyzer: 3/3 health checks passed, 19/19 AI crawlers allowed, sitemap and llms.txt detected. The audit scored 46 of our pages 69 out of 100, with our English homepage at 45, and listed each fix with the points it would gain.
• Suggestions to check: it flagged 18 articles as having no statistics and no external sources. Our free GEO audit guide is one of them, and it has 11 external links and 14 percentages. It also asks for a named author with credentials, while we publish as the organization on purpose.
• Hiko, the assistant: asked what to change first, it warned that nothing happens overnight, but called its nine content suggestions “health fixes” while the health page said all checks passed.
• Source Intelligence: it lists the pages AI answers used without you, with a “Get listed” or “Pitch” action next to each one.

Qwairy: how many countries and languages?

Qwairy advertises 240+ countries and 45+ content languages, and states that all its plans provide access to major AI engines, including ChatGPT, Gemini, Claude, Perplexity, Copilot, Grok, Mistral and Google’s AI Overviews. The free plan offers 120 credits, with no credit card required.

The Starter plan (€79) supports up to 100 prompts with 1,300 credits per month. The Growth plan (€199) supports up to 300 prompts and 5 workspaces, with a REST API. Business (€449) supports up to 800 prompts and 20 workspaces. When billed annually, these three plans work out at €65, €165 and €374 per month. The page does not specify the interface language.

Morningscore: what did our test show?

Morningscore was the tool that explained our zero: its GEO Health said that 0 other websites mention or link to hayka-pacha.io. Morningscore is an SEO tool first, with AI tracking on top. Signing up takes your website address and a four-digit code sent by email, with no card, and the trial lasts 14 days. We ran it on November 11, 2026.

• AI tracker: prompts are looked up once a week, on six AI platforms. The trial gives 10 tracking slots in total: our 10 prompts on three engines would have needed 30, so we tracked them on ChatGPT only. Result: 0 of 10, in the answers and in the sources. You can open every answer and read what ChatGPT said and which sites it named.
• GEO Score: 0%. Morningscore builds it from the keywords your site ranks for on Google, and by its count we rank for none yet. Its help page says the basic fix is to grow your SEO, and calls its data approximate.
• GEO Health: 23%, with 0 for brand mentions, links and reviews, 75% for content (58 pages) and 60% for social media.

Plans cost $69 (Lite: 10 tracked prompts, 100 keywords, 3 websites), $99 (Business: 100 prompts, 500 keywords, 10 websites), $159 (Pro: 500 prompts, 2,000 keywords) and $299 (Premium: 2,000 prompts, 5,000 keywords) per month. A done-for-you service is offered at $699 a month.

Profound: what price for which trial?

Profound offers two packages. The trial is free: 50 unique prompts per day for 7 days. The Enterprise package is ‘tailored’ (‘Tailored packages’) and has no listed price. The page does not state whether the trial requires a credit card. Profound is compared on a quote, not on a price grid.

How can you compare prices that don’t measure the same thing?

Divide each plan’s price by the number of prompts it lists, then check what a prompt includes.

On paper, Qwairy’s price per prompt is between 2.9 and 4.5 times lower than Hikoo’s. However, ‘up to 100 prompts’ is a cap, linked to 1,300 credits per month, and Hikoo caps AI responses on its side. Without a test, we do not know how many prompts those credits let you run each day. The ratio compares advertised caps, not the real cost of tracking. AIclicks sits between the two, in dollars, and its prompts run every day on three to six engines depending on the plan. Morningscore Lite looks expensive per prompt, but its prompts run weekly and you mostly pay for the SEO suite around them.

Which one should you choose?

• A new site that nobody links to yet: Morningscore, from $69 a month, 14-day trial, no card. It showed us that the problem was off our site, and it’s an SEO suite for the work that follows.
• Several AI engines to watch, and pages to fix: Hikoo, from €69 a month, 7-day trial, no card. Double-check its content suggestions before acting on them.
• The exact pages AI answers cite, every day: AIclicks, from $59 a month, with a 3-day trial that needs a card. Its Sources and Fanout Queries screens were the most useful part of our first test.
• Multiple countries or languages: Qwairy advertises 240+ countries and 45+ content languages, and its free plan of 120 credits lets you see the tool without a card. We have not tested it.
• On a tight budget? Start with our free five-step protocol: ask ChatGPT your buyer’s question by hand and click the sources. On a site like ours, it gives you the same zero for free.

Our pick: Morningscore for a new site, Hikoo to fix pages, AIclicks for cited sources

None of the three trials got us cited, because a tracker measures. On a new site with no links, every tracker will report zero until something changes off your site. That’s why we’d start a new site on Morningscore: its GEO Health puts a number on the cause. Once you have some mentions, Hikoo is the one to watch several engines and work through page fixes. And if you need to know exactly which pages ChatGPT trusts in your niche, every day, AIclicks is the sharpest of the three. Hikoo and Morningscore also sell done-for-you plans (from €499 and $699 a month) if you’d rather pay for the work itself.

What we haven’t checked

• The accuracy of the measurements: a tool can miss a mention or report a false one, and only a test on your own prompts shows it.
• The engines actually covered by each plan beyond our trials: Hikoo lists them by plan, the others say it in general terms.
• The real limits behind the words ‘up to’ and ‘credits’.
• Whether the numbers match a manual check in ChatGPT: each of our tests covers one first run, and Clicky itself says to judge new prompts after 14 days at the earliest.
• How Hikoo and Morningscore numbers move over time: Hikoo unlocks trends after 7 runs, and Morningscore looks up prompts weekly.